are responsible for $3.3 trillion in consumer spending, 80% of household buying, more than 50% of the wealth in the U.S., 62% of all car purchases and more than 50% of all business trips. Here is a list of agencies in the U.S. that specialize in marketing to women: http://www.thenextwomen.com/2008/10/02/list-of-marketing-to-women-agencys
In an Inc. magazine article, the Boston Consulting Group reported the that women are better than men in the following areas: 1. in higher education , 2) in starting new businesses, 3) in earning power, and 4) in using Twitter and Facebook. Read the details on page 80 of Inc., April 2014. Jennifer Alsever, the author of the article about how not to market to women, suggest ways to better market to women: 1. Do not stereotype women. 2. Embrace the sentiments of women through your female customers, employees, and investors. 3. Put women in charge.
In an Inc. magazine article, the Boston Consulting Group reported the that women are better than men in the following areas: 1. in higher education , 2) in starting new businesses, 3) in earning power, and 4) in using Twitter and Facebook. Read the details on page 80 of Inc., April 2014. Jennifer Alsever, the author of the article about how not to market to women, suggest ways to better market to women: 1. Do not stereotype women. 2. Embrace the sentiments of women through your female customers, employees, and investors. 3. Put women in charge.
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